Personal AI agents strain web access rules as platforms block them
Overview
MIT Technology Review reports that personal AI agents, such as OpenAI's Dots and Meta's Muse, form a third category of web visitor that existing bot rules do not cover.
The article says many platforms block these agents, and Amazon is appealing a ruling in favor of Perplexity's agents, citing ad-measurement concerns.
The article argues that rules deciding whether businesses can block agents or negotiate prices for their access will determine whether the web serves users or works against them. The report does not describe any rule that has been adopted.
Written by AI from the articles below · updated Oct 19, 3:26 PM ET
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Article timeline
The articles in this story. Times are ET.
- MIT Technology Review · AINewsMaking the internet better for AI agents might make it worse for everyone else
AIPersonal AI agents such as OpenAI's Dots and Meta's Muse are creating a third category of web visitor that existing bot rules do not cover. Many platforms block these agents, and Amazon is appealing a ruling in favor of Perplexity's agents, citing ad-measurement concerns. The article argues that rules on whether businesses can block agents or negotiate prices will determine whether the web serves users or works against them.
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