Making the internet better for AI agents might make it worse for everyone else

Personal AI agents such as OpenAI's Dots and Meta's Muse are creating a third category of web visitor that existing bot rules do not cover.

Many platforms block these agents, and Amazon is appealing a ruling in favor of Perplexity's agents, citing ad-measurement concerns.

The article argues that rules on whether businesses can block agents or negotiate prices will determine whether the web serves users or works against them.