AFL orders Sportsbet to stop using players in AI-generated content
Overview
The AFL has told its official gambling partner, Sportsbet, to stop featuring players in AI-generated social media content without their permission and to delete existing videos of that kind.
The clips showed stars such as Lachie Neale and Will Ashcroft delivering movie and TV lines to react to real events. Sportsbet has also been told to delete AI videos showing AFL stars delivering lines from movies, television shows or speeches, and the new rules take effect next year.
The AFL Players' Association says the videos breached the 2023-2027 collective bargaining agreement, which makes no mention of AI.
Written by AI from the articles below · updated Oct 13, 10:21 AM ET
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- The Guardian · AINewsAFL tells Sportsbet to stop using players in AI-generated content
AIThe AFL has told its official gambling partner, Sportsbet, to stop featuring players in AI-generated social media content without permission and to delete existing videos. The clips showed AFL stars such as Lachie Neale and Will Ashcroft delivering movie and TV lines to react to real events. The AFL Players' Association said the videos breached the 2023-2027 collective bargaining agreement, which makes no mention of AI.
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