HP builds AI-ready customer data platform on Databricks CustomerLake
Overview
HP is building an AI-ready customer data platform on Databricks CustomerLake, according to a Databricks blog post describing a talk by HP's Global Head of Data Strategy & Engineering for MarTech & AI Enablement, Luis Alonso, at Data + AI Summit 2026.
HP estimates that consolidating its CDP capabilities on CustomerLake could cut total cost of ownership by up to 40% compared with its former Composable CDP approach.
HP says its team configured data models, published attributes and built audiences within two hours in its first session, a process that could take two to three months with a traditional CDP. HP also reports 90% net-new marketing signals across media, brand, intent and technographic sources. These figures come from HP and the Databricks blog, and the post does not provide independent verification.
Written by AI from the articles below · updated Oct 19, 8:40 PM ET
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- Databricks BlogOfficialHP builds AI-ready CDP on Databricks CustomerLake, cutting costs 40%
AIHP estimates that consolidating its CDP capabilities with Databricks CustomerLake could cut total cost of ownership by up to 40% versus its former Composable CDP approach. HP says the setup let its team configure data models, publish attributes and build audiences within two hours in its first session, a process that could have taken two to three months with a traditional CDP. HP also reports 90% net-new marketing signals across media, brand, intent and technographic sources.
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