HP builds AI-ready CDP on Databricks CustomerLake, cutting costs 40%

HP estimates that consolidating its CDP capabilities with Databricks CustomerLake could cut total cost of ownership by up to 40% versus its former Composable CDP approach.

HP says the setup let its team configure data models, publish attributes and build audiences within two hours in its first session, a process that could have taken two to three months with a traditional CDP. HP also reports 90% net-new marketing signals across media, brand, intent and technographic sources.