Starbucks plans AI personalized drive-thru menus and order-input tools
Overview
Starbucks CEO Brian Niccol said on an earnings call that the company will explore recognizing participating customers at drive-thrus and presenting them personalized digital menus.
He said the company will also test background AI models at the drive-thru starting in 2027 to help baristas input orders more accurately and efficiently. Niccol called the effort "early" and said Starbucks will "test, learn, and scale what works." The timing for personalized digital menu boards is not yet clear.
Written by AI from the articles below · updated Oct 30, 1:46 PM ET
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- The Verge · AINewsStarbucks plans AI-personalized digital drive-thru menus and AI for barista order input
AIStarbucks CEO Brian Niccol said on an earnings call that the company will explore recognizing participating customers at drive-thrus and presenting them personalized digital menus. Starting in 2027, Starbucks will test background AI models at the drive-thru to help baristas input orders more accurately and efficiently. Niccol said the effort is still "early" and that the company will "test, learn, and scale what works."
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