Douyin Shengsheng app peaks at 22.6 million daily users, then cools after subsidy cuts
Overview
Douyin's local services unit launched the standalone Douyin Shengsheng app on February 10, 2026, according to Leiphone (雷峰网).
Daily active users rose from 4 million in March to 20 million in June and reached 22.6 million in July. Leiphone reports that from July, Douyin raised commission rates in categories such as buffets, hotpot and bakery, and cut subsidies to 3% to 4% on a random basis. The unit has also shifted its September targets toward profit and set advertising at 80% of the performance review for some retail categories.
Written by AI from the articles below · updated Oct 16, 2:56 AM ET
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Article timeline
The articles in this story. Times are ET.
- LeiphoneNewsDouyin's Douyin Shengsheng app hit 22 million daily users before cooling after subsidy cuts
AIDouyin's local services unit launched the standalone Douyin Shengsheng app on February 10, 2026, and its daily active users rose from 4 million in March to 20 million in June, reaching 22.6 million in July. From July, Douyin raised commission rates in categories such as buffets, hotpot and bakery, and cut subsidies to 3% to 4% on a random basis. The unit has also shifted its September targets toward profit and set advertising at 80% of the performance review for some retail categories.
Heat trend
Not enough continuous observations to show a trend yet.