NIO founder Li Bin says NIO's average selling price now exceeds Audi, BMW and Mercedes
Overview
NIO founder Li Bin says the brand's average transaction price reached 406,000 yuan in Q2 2026 and 434,600 yuan in July.
He says this is about 180,000 yuan above Audi, 70,000 to 80,000 yuan above BMW, and several tens of thousands of yuan above Mercedes-Benz. The figures come from Li Bin's statements as reported by Leiphone (雷峰网); no independent verification is reported.
Li Bin says per-vehicle costs rose 14,000 yuan in Q2 and could rise another 2,000 to 3,000 yuan in the second half. He says NIO has no room to negotiate those cost increases.
Written by AI from the articles below · updated Oct 10, 6:22 AM ET
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- LeiphoneNewsNIO's Li Bin says unit prices now exceed Audi by 180,000 yuan
AINIO founder Li Bin says the brand's average transaction price reached 406,000 yuan in Q2 2026 and 434,600 yuan in July, about 180,000 yuan above Audi, 70,000–80,000 yuan above BMW, and several tens of thousands above Mercedes-Benz. He says per-vehicle costs rose 14,000 yuan in Q2 and could rise another 2,000–3,000 yuan in the second half, with no room to negotiate.
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