Vectorial AI raises $3M seed to simulate consumer behavior for product research

Vectorial AI raises $3 million in seed funding, led by Smilegate and SenseAI Ventures, for a platform that simulates thousands of users within target demographics to give product teams feedback.

The company says its SAPIENS behavior model, trained on a database of more than 2.5 million real consumers, is 30% more accurate than general-purpose models at predicting consumer behavior. It also says its simulated findings typically reach about 86% accuracy against real user studies.

Customers GoodRx and Boat run an average of 600 simulations per month, according to the company. These accuracy figures are company claims and are not independently verified in the reports.