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Vectorial raises $3M to simulate consumer behavior for product research

AIVectorial AI raised $3 million in seed funding, led by Smilegate and SenseAI Ventures, for a platform that simulates thousands of users within target demographics to give product teams feedback. The company says its SAPIENS behavior model, trained on a database of more than 2.5 million real consumers, is 30% more accurate than general-purpose models at predicting consumer behavior, and that its simulated findings typically reach about 86% accuracy against real user studies.
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SiliconANGLE · AI · Mike Wheatley · siliconangle.comPublished · added here

Original title: AI startup Vectorial lands $3M in funding to simulate human behavior for consumer research