Distribb co-founder Borja Obeso promotes a statistics-page tactic for AI search visibility

Distribb co-founder Borja Obeso says publishing a statistics page about your industry can earn backlinks and mentions across AI search engines without asking for links.

In a post on X, he says Distribb's statistics page appeared in Google AI Overviews more than 152,000 times over three months. He also says adding statistics improves AI visibility, citing Princeton research, though the report does not give the study's details.

The claims are Obeso's own and have not been independently verified. The 152,000 figure covers one site over one period, so it does not show the tactic's effect for other publishers.