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Claude Fable 5.2 - My New Head of SEO (it feels Illegal how good the first job is)
I SHOULD NOT BE SHARING THIS PLAYBOOK. The hardest in SEO.
The Black Hole SEO strategy.
Fable 5.2 is out. And i'm testing it as my new "Head of SEO"
For it's first job, i'm giving it one of my best SEO playbooks.
TO BEGIN. I give Claude the SEO CONNECTOR.
You already know what a black hole is, but let's apply the concept to SEO, AI SEO, GEO, whatever you wanna call it. Today, I wanna go over an SEO strategy I call the black hole. You use it to get backlinks without asking anybody for links and to get mentioned across AI search, whether it's ChatGPT, Perplexity, Gemini, or any of the AI engines.
And here's the proof, right? Distribb itself showed up on Google AI overviews over one hundred and fifty-two thousand times over the past three months. What you're seeing on screen is the Generative AI section on Google Search Console, which you can access yourself. And that's just Google.
If you don't know me, hello, my name is Borja Obeso. I am the co-founder of Distribb, where we help businesses and agencies automate SEO workflows like this one. And by the way, this is how it looks like inside Distribb. You can track your AI mentions across ChatGPT, Perplexity, Gemini, all of them. I like to track the prompts that I care about the most. To see where my brand is being mentioned and what's the sentiment behind the mention. But that's beside the point.
You see, this week I ran a test. I asked AI 50 questions across 10 different industries. And I reviewed all the answers to see who's getting mentioned and why. And what I found is a little thing that decides whether AI mentions you or not. And I'll show you exactly in step four of this playbook.
So let's break down today's playbook because by the end of this video, you're gonna have a step-by-step process so that you can have your own black hole SEO strategy.
Nothing escapes
So by definition, a black hole is a region in space where the mass is so strong that nothing can escape it. And remember that the black hole does not go out hunting for anything.
Which is the same as you not going out and hunting for links necessarily. Not that it's wrong, I do it all the time, but if you don't want to, this is a strategy for you.
So what's the mass in SEO? Numbers, unique data, statistics, and proof. A page full of statistics that other people need. With proper research to back it up. And the cool thing is you don't have to do any of it because you can teach your AI agent how to do all of the research for you.
Because you see, reporters are paid to cite numbers and proof. And AI behaves in a very similar way. Researchers at Princeton actually analyzed what gets people into AI answers. And adding statistics to your content improves visibility.
So essentially, the black hole SEO is a statistics page about your industry in your website. And I know it sounds boring, but that's exactly why it works. For example, this is our statistics page at Distribb, where I'm constantly updating it with my own findings, like the test that I did earlier about asking AI 50 questions across 10 different industries.
So how do we build one? Because if we can do it, you can definitely do it. So first things first. Remember you're gonna be doing a lot of this with your Claude, so you can send your agent this video and it will guide you through it.
Step 1: Pick the right searches
The first thing is to pick the right searches to go after. And look at this example. If you Google home solar statistics 2026, one of the results on page one is a huge international energy agency. And on that same page, there's a tiny website that only have 32 links to it. But it's still showing up on page one.
And if your SEO tool says these searches have almost no volume, pay no attention to it. Because journalists search in spikes when a story breaks. But monthly averages hide that.
And you're not building these for the traffic per se. You're building it for the links and the mentions.
Step 2: Give it a home
Step two, give your black hole a home. It shouldn't go on your blog with everything else. It should get its own statistics page separated from anything else, like a very important page on your website. Call it a pillar piece of content. Because you can link to it, and you should link to it, from other relevant pieces of content and articles on your website. Which, by the way, also helps you build topical authority.
And just keep updating it every time you do a new piece of content. For example, let's say you're making an article about home solar panels. You ask your AI agent to find the top 10 ranking pieces of content on Google for that keyword, the top 10 ranking videos, transcribe everything, make sure that your content covers everything they already cover.
Then ask it to go out, find comments for real people on social media, see what's being left out from those pieces of content, and make sure that your content includes everything they included, and also answer the questions from people who are not being answered in those pieces of content. And answer it in a way that's statistical, like for example, saying 53% of home owners are asking if home solar panels are affordable in 2026, something like that.
You include that in your article, and then you include it on the statistics page, and you link to the statistics page as your research proof.
And then make sure that every year you keep updating your title with the new year and don't put the year in the URL slug, otherwise it's going to make it complicated for you because you're gonna have to start doing 301 redirects so that you don't lose the traffic and the trust that you already built with Google Bot.
Step 3: One number only you have
Step three, you need one number that only you have. Unique data. Some pieces of content on this topic will tell you that you don't need your own research. That's false. And with how easy it is to do proper research with AI, you're just shooting yourself in the foot.
Those pieces of content are saying that you should just ask your AI to collect 60 random statistics about your topic and publish them. But then your page is gonna look like everyone else because everyone else is gonna be doing that. So just do the research as I said.
Step 4: Nothing gets out
So I asked Perplexity 50 questions across 10 different industries. And I looked at who it was quoting whenever it would mention the statistics. And it actually names whoever does the original research. That's why you want your own research. ShipBob, EnergySage, Verizon, IBM. Even when AI found the statistics on somebody else's website, the credit went to the company that did the research.
And the links should stay with you too. If you mention someone else's statistics, write their name and the date and the year. That's how a proper scientific research paper works. And that's how we automate it on behalf of users on Distribb. There will be a link in the description if you wanna give it a try.
But this is nothing new, by the way. People were calling it black hole SEO almost 20 years ago. When big newspapers realized they could collect links from anyone and give none back.
So now the links stay on your site. Next, let's make sure AI quotes your name when it quotes your research. That's step five, and it takes about 10 seconds.
Step 5: Name your number
Don't write 42% of homeowners overpaid for a roof. Write the 2026 Acme Roof Price Index found that 42% of homeowners overpaid based on 4,000 quotes.
Now your name is part of the number, and if you didn't pick it up, Acme in this case would be your company. Now, anybody who copies that sentence, a journalist or a ChatGPT, has to carry your name with it.
Then put every statistics on its own line. Very short and brief so it makes sense by itself and it's not overwhelming. Do some long tail keyword research to find potential keywords that you can include and use as your headings or H2 titles inside your page.
How I build these pages
So here's how I build these pages. I obviously use my own tool, Distribb. But you can use your preferred tools.
Can you do this with ChatGPT? Sure you can, with proper prompting. But I went through a long back and forth until I created a proper workflow.
And I built it inside Distribb, which you can connect as a plugin to ChatGPT or as a connector to Claude. On Distribb, for example, the statistics page writer throws out any number that can't be traced to an original source.
Step 6: No audience needed
So now you've got the page. And there's a question I keep seeing under every video about this topic. How do you get eyes on the linkable asset? Especially if you don't have a large social following.
So step six is about explaining why you don't really need an audience because the people who you wanna target are already looking for what you created.
Because you are targeting a very low competition keyword, which is going to be your industry statistics the year. That's what we call a very long tail keyword. And it's gonna be very easy for you to rank for it. And the point is to attract journalists who are searching for it or people who are searching for it or AI agents who are searching for it.
But if you still wanna do the manual work of reaching out to people with it, you can definitely just ask your Claude to connect with journalists on either platforms like Qwoted and HARO, or ask it to find the emails of those journalists, which by the way is a Distribb feature called the Link Outreach.
This is how it looks. It searches for people who are interested in assets that you already have, whether it's the statistics page that we created or a piece of content that you create on your article, and it reaches out to them asking for the link. But that's up to you. The whole point of this particular video is to not have to reach out to anyone for a link.
And there you have it, guys. The black hole SEO strategy to create statistics pages that attract links and mentions from quality sources.
Thanks for reading,
Borja
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