OpenAI lets advertisers target ChatGPT users with uploaded contact data and prompt hints
Overview
OpenAI lets advertisers target specific ChatGPT users using uploaded email addresses, phone numbers or Android advertising IDs, according to tests reported by 404 Media.
Advertisers can also match ads to users' prompts through "context hints."
An audience must include more than 25,000 matched users before it can be targeted or used for inclusion filters and bid adjustments. Advertisers cannot see which individuals matched or pick specific people within an audience. An OpenAI spokesperson says uploaded files are deleted after processing, usually within 24 hours.
Written by AI from the articles below · updated Oct 15, 10:00 AM ET
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Article timeline
The articles in this story. Times are ET.
- 404 MediaNewsChatGPT ads can target users by phone number or email, 404 Media finds
AI404 Media reports that advertisers can inject ads into a ChatGPT session using a user's phone number or email address. The author says he made a test ad on ChatGPT without using anyone's personal data to test the system.
- 404 MediaNewsHow ChatGPT targets ads using your prompts, phone number, and email
AIOpenAI lets advertisers target specific ChatGPT users with ads based on uploaded email addresses, phone numbers, or Android advertising IDs, according to 404 Media's tests. Ads can also be matched to users' prompts through "context hints," and audiences must exceed 25,000 matched entries to be targeted rather than excluded. An OpenAI spokesperson says uploaded files are deleted after processing, usually within 24 hours.
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