Douyin Mall's Double 11 opening day: merchants with 10 million yuan in sales up 74%
Overview
Douyin Mall reports that merchants with over 10 million yuan in sales from coupons rose 74% year on year on the first day of its 2026 Double 11 festival, which opened October 15.
The platform's data also shows merchants with over 1 million yuan in sales from product cards up 103%, and those with over 1 million yuan from search up 111%.
By category, fast-moving consumer goods merchants with over 10 million yuan in sales rose 223%, and agricultural fresh produce merchants with over 1 million yuan in sales rose 205%. The number of first-time Double 11 participants with creator sales over 1 million yuan rose 30%.
Written by AI from the articles below · updated Oct 17, 2:41 AM ET
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- LeiphoneNewsDouyin Mall's Double 11 first-day data shows merchants with over 10 million yuan in sales up 74% year on year
AIDouyin Mall's 2026 Double 11 festival opened on October 15, with the number of merchants exceeding 10 million yuan in sales from coupons up 74% year on year. Merchants with over 1 million yuan in sales from product cards rose 103%, and those from search rose 111%, while the number of first-time Double 11 participants with creator sales over 1 million yuan rose 30%. Fast-moving consumer goods merchants with over 10 million yuan in sales rose 223%, and agricultural fresh produce merchants with over 1 million yuan in sales rose 205%.
Heat trend
- Current comparable heat
- 9
- Peak comparable heat
- 9Oct 17, 3:00 AM ET
- Change in past 24 hours
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The trend compares only continuously observed participants, so its scope may be smaller than the current heat total. Hover or tap for hourly heat; use arrow keys with a keyboard.