Douyin Mall's Double 11 first-day data shows merchants with over 10 million yuan in sales up 74% year on year

Douyin Mall's 2026 Double 11 festival opened on October 15, with the number of merchants exceeding 10 million yuan in sales from coupons up 74% year on year.

Merchants with over 1 million yuan in sales from product cards rose 103%, and those from search rose 111%, while the number of first-time Double 11 participants with creator sales over 1 million yuan rose 30%.

Fast-moving consumer goods merchants with over 10 million yuan in sales rose 223%, and agricultural fresh produce merchants with over 1 million yuan in sales rose 205%.