Bain survey: Chinese car buyers rank tech above price, US and European buyers still prioritize price
Overview
Bain & Company's Global Automotive Consumer Survey finds tech and features are the top purchase consideration for 58% of Chinese car buyers, ahead of price.
Price remained the top factor for 68% of U.S. buyers and 62% of European buyers. Bain says competitive pricing is becoming a baseline expectation, and more than a third of Western customers are open to new brands.
Written by AI from the articles below · updated Oct 20, 9:12 PM ET
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- CNBC · TechnologyNewsCar buyers want lower prices and better tech, Bain survey finds
AIBain & Company's Global Automotive Consumer Survey finds tech and features ranked as the leading purchase consideration for 58% of Chinese consumers, ahead of price. Price remained the top factor for 68% of U.S. buyers and 62% of European buyers. Bain says competitive pricing is becoming a baseline, and more than a third of Western customers are open to new brands.
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