Car buyers want lower prices and better tech, Bain survey finds
AIBain & Company's Global Automotive Consumer Survey finds tech and features ranked as the leading purchase consideration for 58% of Chinese consumers, ahead of price. Price remained the top factor for 68% of U.S. buyers and 62% of European buyers.
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CNBC · Technology · cnbc.comPublished · added here
Original title: Car buyers are demanding lower prices and better tech. Automakers must deliver both