Haier names Sun Yingsha global brand ambassador, with "Ai Shasha AI at home" theme

Haier announced on October 13 that table tennis player Sun Yingsha will be its global brand ambassador.

The partnership, themed "Ai Shasha AI at home," pairs Haier's 17 consecutive years as the world's top large-appliance retailer by volume with her sports profile.

Haier says the campaign will promote its AI smart-home products, citing more than 130 million registered smart-home users as of the first half of 2026.