Tencent launches Green Bubble short drama app to challenge ByteDance's Hongguo

Tencent has pushed its Green Bubble short drama product into large-scale promotion since late September, after upgrading the former WeChat official short drama mini-program.

Its payout rule sets a minimum of 10 minutes of effective viewing per user, with top new dramas eligible for up to 100% revenue incentives.

Hongguo's daily active users reached 168 million in July 2026, according to QuestMobile, while Green Bubble's top drama heat is about 21.19 million against Hongguo's 40 million-plus on its top 100 charts.