Chinese netizens turn DeepSeek's whale logo into a chatty fan-made 'blue fish' character

Chinese netizens have turned DeepSeek's whale logo into a fan-made character called the "blue fish", according to a post by the X account Khazix (数字生命卡兹克) dated October 30, 2026.

The trend began after a chat screenshot showed the model misidentifying its own logo. Users say they install plugins that place the character on desktops, connect it to QQ, and let it post on Bilibili, where it has appeared widely in comment sections. The post uses the trend to discuss the Zhuangzi and Huizi debate over whether one can know a fish's joy. The report does not give any statement from DeepSeek about the character.