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Vibe launches AI agent that picks Walmart shoppers for streaming TV ads

1 article1 sourcesince Oct 29Last article 1h ago ·

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Vibe has launched an AI agent that reads a brand's website and budget, then selects which Walmart shoppers should see its streaming TV ads, according to a post by Rohan Paul on X. Vibe was reportedly bought by Walmart for $1.4 billion.

Rohan Paul argues that Walmart's purchase data makes the agent useful to small advertisers. The report does not provide pricing, availability terms, or measured results for advertisers using the agent.

Written by AI from the articles below · updated Oct 29, 12:23 PM ET

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The articles in this story. Times are ET.

Oct 29
  1. Rohan PaulX
    Vibe launches an AI agent that picks Walmart shoppers for streaming TV ads

    AIVibe, which Walmart reportedly bought for $1.4 billion, has launched an AI agent. The agent reads a brand's website and budget, then selects which Walmart shoppers should see its streaming TV ads. The author argues Walmart's purchase data makes the agent useful to small advertisers.

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