Atypica introduces AI Moderator for on-camera consumer interviews

Atypica announces AI Moderator, a tool for live, face-to-face consumer interviews of up to an hour, run in parallel across many sessions.

The company says it rephrases unclear questions, follows up on unexpected answers, and captures first reactions when participants try a product on camera. The tool is listed as coming soon, with a waitlist open.

In a test with 40 participants from five countries, 60% believed they were speaking with a human and 95% called it the most relaxed interview they had taken part in, according to Atypica's report. These figures come from the company's own test and have not been independently verified.