Design Arena says voter taste in AI-generated websites shifted toward dark, single-accent pages in 2026

Design Arena says voters' preferences for AI-generated websites shifted between January and October 2026, based on head-to-head votes across tens of thousands of sites.

According to the company's X post, pages with a near-black hero and one saturated accent gained favor, with an average preference shift of +0.78, while gold-and-serif luxury designs fell by an average of −0.49.

The same post says earthy beige "tasteful" pages also lost favor, but the report cuts off before the full data and method. A later Design Arena post from the same account says beige serif sites are gaining favor and asks whether they are replacing purple gradients as the default look. The two posts conflict on beige, and the later one gives no figures.