Ads in Chatbots: Early Click Rates and Performance Claims from Koah Labs
Overview
Koah Labs, an ad technology startup serving more than 200 apps, says about 3% of its chatbot ads are clicked, roughly on par with Google's ad system.
CEO Nic Baird says ad copy composed by AI draws double the clicks of fully human-written ads. Baird also says Koah uses the full conversation context to select which ads to show. The report notes that the privacy trade-offs of chatbot ads remain unclear.
Written by AI from the articles below · updated Nov 5, 5:15 PM ET
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- Wired · AINewsAds in Chatbots Have Arrived. Here’s What’s Working—and What’s Not
AIKoah Labs, an ad technology startup serving over 200 apps, says about 3% of its chatbot ads are clicked, roughly on par with Google's ad system. CEO Nic Baird says AI-composed ad copy generates double the clicks of fully human-written ads. Baird also says Koah uses full conversation context to select ads, though chatbot ad privacy trade-offs remain unclear.
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