Itaú builds generative AI for its customers through ia.i and IARA governance
Overview
Brazilian bank Itaú is applying its AI First strategy to customers and employees through ia.i, a conversational interface, and IARA, a governance platform, according to an OpenAI report published on October 16, 2026.
The report says the bank is doing this in one of Brazil's most regulated sectors. The source is OpenAI's own first-party account, and it does not include details on usage numbers, outcomes or scope beyond these two products.
Written by AI from the articles below · updated Oct 16, 7:56 PM ET
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- OpenAI NewsOfficialHow Itaú is building generative AI for its entire customer base
AIItaú is applying its AI First strategy to customers and employees through ia.i, a conversational interface, and the IARA governance platform. The bank is doing so in one of Brazil's most regulated sectors.
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