Taobao Short Drama launches AI brand dramas made with Wan 3.0 for Double 11
Overview
Taobao Short Drama, working with Alibaba's Wan video generation model, has released a batch of AI-made brand dramas for Double 11.
Among them is Nine-Tailed Spirit, which uses the real-person likeness of Joey Wong, licensed by her, and places products from Midea and Dyson in its scenes. Taobao says the dramas link content, product seeding and sales.
Leiphone reports that a Baicaowo drama, Spirit Jade Chronicle, has passed 35 million plays in 30 days, with sales of its new product exceeding 10 million yuan over the same period.
Written by AI from the articles below · updated Nov 3, 1:25 AM ET
Check the sources:
Article timeline
The articles in this story. Times are ET.
- LeiphoneNewsTaobao short drama uses Wan 3.0 to make AI brand dramas, including Joey Wong's licensed likeness
AITaobao Short Drama, working with Alibaba's Wan video generation model, has released a batch of AI brand dramas for Double 11, including Nine-Tailed Spirit, which uses a real-person likeness of Joey Wong, licensed by her. The dramas embed products from brands such as Midea and Dyson, and Taobao says its AI-made dramas tie content, product seeding and sales together. A Baicaowo drama, Spirit Jade Chronicle, reached over 35 million plays in 30 days, with 30-day sales of its new product exceeding 10 million yuan.
Heat Trend
Not enough continuous observations to show a trend yet.