Mike Knoop lists three channels for getting AI agents to choose a product

Mike Knoop says autonomous AI agents find, choose, and use products through three channels: pre-training awareness and brand marketing, classic SEO, and published eval scores for competitive benchmarking.

He adds a fourth channel, post-training on specific skills, as the way products reach agents. Knoop posted the list on X on October 10, 2026. The post gives no supporting data or examples.