Cold email can win first SaaS customers when targeted, an X article argues

An X article argues that cold email can still help SaaS founders find early users, book demos and land first paying customers, if the emails go to people who have the problem.

It cites a case study from Outboundy, which reported sending 310,000 emails over eight months, receiving 34,800 replies and acquiring 1,000 paying customers. The article's main claim is that researched, relevant outreach outperforms mass promotional messages. The source gives no independent verification of the Outboundy figures.