Solo designer builds autonomous brand system for idem in one week

The only creative at idem, a designer, says they built a brand system in a week so the marketing team can produce materials without a designer.

The system has three parts: a programmable paint-brush renderer that paints from a palette or recolors an image's pigments, hand-drawn Lego-style building blocks, and markdown brand guidelines. An agent uses the guidelines to generate banners and campaign materials. The report is the designer's own X post, and no outcomes such as output quality or usage figures are reported.