Meta's Muse AI agent: user numbers, monetization plans and cost limits
Overview
Meta says its Muse AI app has more than 10 million users, and CEO Mark Zuckerberg told investors on the third-quarter earnings call that Muse could become more profitable than Instagram and Facebook.
Zuckerberg said about 25% of people who set up Muse use it daily and that over a quarter of engaged shoppers had an average purchase above $200. The 10 million figure confirms earlier estimates from Sensor Tower.
Meta says it plans to keep Muse free for most users and take a percentage of commerce on the platform, and that power users wanting the most advanced AI models or more tokens will pay. The Verge reports that Meta gave no details on how agent transactions would work or how it would earn from them, and that Muse's global rollout is limited by compute costs.
Written by AI from the articles below · updated Oct 24, 2:10 PM ET
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Developments
2 developments
- Oct 22, 2:15 PM ET · 1 articleZuckerberg's Muse agent network plan lacks details on profit and costThe Verge · AI: Zuckerberg's Muse agent network plan lacks details on profit and cost
- Oct 21, 5:14 PM ET · 1 articleMeta says its AI app Muse has over 10 million users, with shopping a top activityTechCrunch · AI: Meta says its Muse AI app has over 10 million users, with shopping a top activity
Article timeline
The articles in this story. Times are ET.
- The Verge · AINewsZuckerberg's Muse agent network plan lacks details on profit and cost
AIMeta CEO Mark Zuckerberg told investors on the earnings call that Muse, its personal AI agent, could reach billions of users and become more profitable than Instagram and Facebook. The author reports that Muse has more than 10 million downloads in the US and Canada, with a quarter of users active daily and spending over $200 per purchase. The piece notes that Meta gave no details on how agent transactions would work, and that Muse's global rollout is limited by compute costs.
- TechCrunch · AINewsMeta says its Muse AI app has over 10 million users, with shopping a top activity
AIMeta said on its third-quarter earnings call that Muse has more than 10 million users, confirming estimates from Sensor Tower. CEO Mark Zuckerberg said about 25% of people who set up Muse use it daily, and that over a quarter of engaged shoppers had an average purchase above $200.
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