Mito details Google Cloud architecture for AI-made Movistar Plus+ World Cup spot
Overview
Mito says it built the production system for a 120-second national TV spot for Movistar Plus+ on Google Cloud, using serverless, asynchronous services.
According to Mito, the API, AI Director and background workers run as Java services on Cloud Run, Pub/Sub carries events, and Cloud Storage with Cloud CDN delivers assets. Mito reports the campaign produced more than 5,000 assets, with 1,441 live on one shared canvas near launch. The spot aired across Spain during the World Cup. These figures and the architecture description come from Mito's own account in a Google Cloud post.
Written by AI from the articles below · updated Nov 6, 12:36 PM ET
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- Google Cloud · AI & Machine LearningOfficialMito explains how it orchestrates 5,000+ AI assets for a World Cup TV spot on Google Cloud
AIMito says it built a serverless, asynchronous architecture on Google Cloud to produce a 120-second national TV spot for Movistar Plus+ that aired across Spain during the World Cup. The system runs its API, AI Director and background workers as Java services on Cloud Run, uses Pub/Sub as its event bus, and stores assets in Cloud Storage with Cloud CDN delivery. Mito reports the campaign generated more than 5,000 assets, with 1,441 live on a single shared canvas near launch.
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