AliExpress reports over 200% brand sales growth on Singles' Day opening day
Overview
AliExpress says brand sales on its Brand+ program rose more than 200% year on year on November 1, the first day of its overseas Singles' Day sale, with brand penetration above 50%.
The platform says several new brands crossed $1 million in sales. The figures come from AliExpress's own statement, as reported by Leiphone (雷峰网); no independent data was given.
AliExpress launched Brand+, its overseas brand plan, in 2025. This year it joined Tmall's China brand global growth plan.
Written by AI from the articles below · updated Nov 3, 12:40 AM ET
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- LeiphoneNewsAliExpress says brand sales rose over 200% on Singles' Day opening day
AIAliExpress says brand sales on its Brand+ program rose more than 200% year on year on the first day of its overseas Singles' Day sale on November 1, with brand penetration above 50%. The platform says several new brands crossed $1 million in sales. AliExpress launched its Brand+ overseas brand plan in 2025 and this year joined Tmall on a China brand global growth plan.
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