Shopify CEO Tobi Lütke says Shopify aims to make entrepreneurship a common career path
Overview
Shopify CEO Tobi Lütke says he cares more about growing gross profit dollars than gross profit margin, according to a post by journalist Alex Heath on X. Lütke says Shopify will pursue that growth by making its platform cheaper and by bringing more people into entrepreneurship.
He wants entrepreneurship to become a plan A career choice rather than a fallback.
The report quotes Lütke's statements only. It does not include figures on Shopify's pricing, gross profit or merchant growth.
Written by AI from the articles below · updated Nov 2, 8:43 PM ET
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Alex Heath@alexeheathXShopify CEO Tobi Lütke says Shopify aims to make entrepreneurship a common career pathAIShopify CEO Tobi Lütke says he cares about growing gross profit dollars rather than gross profit margin. He says Shopify will pursue that growth by making its platform cheaper and bringing more people into entrepreneurship, which he wants to become a plan A career choice rather than a fallback.

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