Netflix tests AI Discover tab with mood-based recommendations on US TVs
Overview
Netflix is rolling out an experimental "AI Discover" tab in its TV app to US members who use Netflix in English on supported TVs, according to The Verge and TechCrunch.
The tab groups recommendations by theme, such as "Something Light," "Family Movie Night" and "Quick Watches," and TechCrunch reports that each theme shows matching clips and titles.
Members can tell Netflix when they dislike a recommendation, and the app remembers that feedback, per The Verge. Netflix calls the tab a "test kitchen" and says user feedback will decide which features reach the main app. TechCrunch reports that Netflix plans to expand the tab to more users in the coming weeks.
Written by AI from the articles below · updated Nov 3, 1:46 PM ET
Check the sources:
Article timeline
The articles in this story. Times are ET.
- TechCrunch · AINewsNetflix rolls out AI Discover tab that recommends shows by mood
AINetflix is rolling out an experimental "AI Discover" tab in the U.S. to users who watch in English on supported TVs. Its first feature suggests titles based on curated themes such as "something light," "scare me," and "family movie night," with each theme showing matching clips and recommendations. Netflix says the tab is a "test kitchen" where user feedback will decide which features reach the main app.
- The Verge · AINewsNetflix adds AI Discover tab with themed recommendations on TVs
AINetflix is testing an "AI Discover" tab in its TV app that shows recommendations by theme, such as "Something Light," "Family Movie Night," or "Quick Watches." Members can tell Netflix when they dislike a recommendation, and the app remembers that feedback. The tab is gradually rolling out in the US to members who use Netflix in English on supported TVs.
Heat Trend
Not enough continuous observations to show a trend yet.