Shoppers prefer speaking to a retail AI agent after trying one, study finds
AIIn an ElevenLabs study, nearly half of shoppers who tried a live voice agent chose speaking and hearing replies as their preferred way to shop, while about 30% chose speaking and reading. Shoppers' preference for voice fell away when problems went wrong: 61% asked for a person after a second failed attempt to fix a wrong charge.
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ElevenLabs Blog · Gillian O'Brien · elevenlabs.ioPublished · added here
Original title: What shoppers choose once they’ve tried a retail AI agent