UK marketers need mobile-grade measurement before AI can deliver ROI
AIIAB UK forecasts UK digital ad spend will reach £45 billion this year, with mobile accounting for over two-thirds, according to the article. The author argues that AI will scale weak measurement frameworks rather than fix them, and that marketers should treat measurement as infrastructure.
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TechRadar · AI · Alex Grach · techradar.comPublished · added here
Original title: Why UK marketers need mobile-grade measurement before AI can deliver on ROI