Coding agents can now ship a product end to end, and then they hit a wall: nobody gave them tools for finding customers.
Pancake is that tool surface. One MCP server gives Claude or Codex lead search across 40+ data providers, enrichment, and sending from your own account, plus a GTM brain built from your website.
So the same agent loop that wrote the code can run “find funded startups hiring a marketing lead” as a tool call and come back with drafted messages.
GTM ("Go to Market") becomes a problem of data pipelines, context management and sending infrastructure, with the agent as the caller. Until now that meant an engineer wiring five vendor APIs into an agent by hand. Here the wiring sits behind one server.