Nine text-to-video AI generators compared for campaign production

Luma Labs' Ray 3.2 is positioned for professional HDR workflows and campaign-scale production, with multi-model access to Veo, Kling, Seedance and MiniMax H3.

Runway's Gen-4.5 emphasizes motion quality and post-generation editing through its Aleph editor, with output capped at 720p plus 4K upscaling.

Adobe Firefly Video generates five-second clips at up to 1080p, and the article notes that longer scenes require multiple generations.