DJI holds 78.7% of China's online handheld camera sales during the Mid-Autumn and National Day holidays

DJI took 78.7% of China's online handheld smart camera sales during the 2026 Mid-Autumn and National Day holiday travel season (weeks 38–40), according to RUNTO. Total sales reached 345,000 units worth 1.01 billion yuan across JD, Tmall and Douyin. DJI's Pocket series held a 90% share of the gimbal camera category, which accounted for 60% of sales.