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Semrush CMO says agentic search visitors convert 4.4x more often

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Semrush CMO says customers arriving through agentic search are 4.4x more likely to convert. Allie K. Miller argues marketers in 2026 need to track how visible their brand is in AI conversations and how AI-referred customers behave differently. She adds that the same tracking applies to AI agents that browse, compare, and buy.

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Allie K. MillerVerified on X
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Customers who come through agentic search are 4.4x MORE likely to convert, says the CMO of Semrush.

You are not a marketer in 2026 if you don't know, at the very least, how visible you are in AI conversations. Are you tracking what traffic comes from AI? Are you tracking the difference in customer behavior?

And that's just from humans. That's not even touching on AI agents that browse and compare and buy.

Source: Allie K. Miller · x.comPublished · added here

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