Tmall brands push into Southeast Asia on Lazada for Double 11 sales
AILazada is expanding local influencer promotion, livestream selling, platform subsidies and flash sales to help Chinese brands win orders in Southeast Asia during Double 11. Nearly 10,000 Tmall brand merchants have joined its "one-click light go overseas" program, and alliance marketing contributed nearly 30% of Lazada's regional gross merchandise volume during the 9.9 sale.
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Leiphone · leiphone.comPublished · added here
Original title: 天猫双11东南亚战场开打：Lazada加码本地流量助力中国品牌