Meta explains how Intelligent Delivery allocates compute for ads ranking
AIMeta says Intelligent Delivery is an ML-driven system that allocates compute across its ads serving stack and has contributed about a 10% ranking performance gain since 2017. The system uses the Resource Core Model, a 6B sparse and 20M dense parameter model that runs before candidate retrieval to predict which ad requests benefit most from additional compute.
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Engineering at Meta · engineering.fb.comPublished · added here
Original title: Intelligent Delivery: Making Every Unit of Compute Serve Better Ads