AI is becoming the new front door for brand discovery.
The shopping mall is a surprisingly good mental model for consumer AI.
Dalet Labs raised a $7M pre-seed led by Lightspeed to build AI-generated shopping scenes.
The core idea is that AI should show options before you know what to ask, unlike chatbots and shopping agents that need a clear request before they can help.
For grounding, a language model builds diffusion prompts only from attributes found in images people liked, which the company says limits hallucinated details in scenes meant to show real products.
The feed generates its own content: collective user engagement picks which images to remix next, and fresh outputs can become new references, so the image pool grows without photoshoots.