Indie developers hold back game demos as AI makes cloning easier

Studio Alliance Arts delayed the public demo of its Steam Next Fest game Drunken Goddess Reflux, citing concern that AI tools could let others quickly copy its art style and gameplay before release.

Other developers, including Papers, Please creator Lucas Pope and Freya Holmér, say AI-generated clones of their work have already appeared, and some now share less or only in closed sessions.