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OpenRouter data: bigger spenders use more model labs each month

AIOpenRouter reports that the median number of labs used per month rises with customer spend, from 5 at $100 to $1K to 12 at $10K and above. Among customers spending $10K or more, 97% use three or more labs and 90% use five or more.
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Part of a thread · earlier post

Diversity scales with seriousness. The more you build, the less tied you are to a single model family:

- Median labs per month, Oct 2026: 5 for customers spending $100 to $1K, 8 for $1K to $10K, 12 for $10K+.

- Of the $10K+ customers, 97% use 3 or more labs and 90% use 5 or more.

- Among $100+/mo customers, fewer than 4% of any major lab's users use that lab alone. Even Anthropic, the stickiest, gets only 39% of its customers' spend.

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Original title: Diversity scales with seriousness. The more you build, the less tied you are to a single model family: