McDonald's faces class action alleging AI-set menu prices across franchises

A proposed class action alleges McDonald's and its franchisees coordinate prices set by AI algorithms at about 14,000 US restaurants, dating back to 2019. McDonald's denies the claims, saying "AI does not set the price of a Big Mac" and that franchisees set their own menu prices. The case is at an early stage, and the plaintiffs seek damages for potentially millions of consumers.