Sony Music seeks takedown of 260,000 AI-faked songs imitating its artists

Sony Music Entertainment asked streaming platforms to remove over 260,000 tracks that imitate its artists with generative AI deepfakes by the end of September, nearly double the 135,000 requested at the end of March.

Sony says the deepfakes imitate artists' voices and images without permission, affecting artists including Adele, Britney Spears, Queen and Michael Jackson.

Deezer reported that AI-generated songs make up more than half of its new uploads, and industry executives estimate streaming fraud costs the sector about $2.2 billion a year.