Cheq reports 100x surge in AI shopping agent traffic before holiday season

Cheq, a cybersecurity company that verifies AI shopping agents, says agentic traffic rose 100x over 45 days after consumer agents like Instinct and Meta's Muse launched.

Amazon and eBay have blocked agents to protect their ad businesses and checkout experiences. Morning Consult finds shoppers are as likely to be swayed by an agent's recommendation as by an influencer, but few are comfortable letting AI make purchases for them.