Hamel Husain advises teams to review real user interactions to justify investing in evaluations

Hamel Husain advises teams that want to justify investing in evaluations to first review real user interactions and show their colleagues the problems they find.

He says the next step is to fix those problems and then demonstrate what improved, which he presents as the case for evaluation investment. The advice is his own recommendation as posted on X; the report does not include data or outcomes from teams that followed it.