# Bad Influence story: Haier says it led 2026 Double 11 online appliance sales for 15th straight year

Active · 1 article · 1 source · First reported 11-12 02:23. Times are ET.
Story page: https://badinfluence.news/story/9463c474-e398-4328-9ed1-3a9c2f0a7727

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[Bad Influence external source material begins]
Latest update (11-12 02:23): Haier wins Double 11 sales lead for 15th straight year

Overview: Haier Smart Home says it finished first across the whole web in sales during the 2026 Double 11 shopping festival, its 15th consecutive win, as of 24:00 on November 11. The company says it led in refrigerators, washing machines, water heaters, freezers and water purifiers, and that AI-equipped home appliances grew 23%. The claim comes from Haier's own statement as reported by Leiphone (雷峰网); no independent sales data is cited.

Coverage timeline (newest first):
1. 11-12 02:23 · Leiphone · [Haier wins Double 11 sales lead for 15th straight year](https://badinfluence.news/items/x3m6bj2yydexq8be5itjq0as3)
[Bad Influence external source material ends]

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